Customers love streamed TV and film and need content suppliers to keep it coming, a new survey from U.S. information and measurement agency Nielsen suggests.
In a survey it conducted for its newest Total Viewers Report, Nielsen discovered that, even as the variety of streaming services increase, 93% of respondents would keep paying for those they’ve or subscribe to others.
Technology and media investors’ concern the market may be turning into too crowded to accommodate new services. However, the Nielsen survey suggests consumers will preserve signing up.
In 2019, the U.S. viewers could select from over 646,000 different titles throughout traditional broadcast TV and streaming platforms, up almost 10% from 2018, based on Nielsen. Of those, about 9% had been only out there on a streaming service such as Netflix, Disney+, Apple TV+, or ViacomCBS’s CBS All Access.
Streaming is especially popular amongst young adults. Amongst 18- to 34-year-olds who participated in the Nielsen survey, 96% subscribe to a paid streaming video service, in comparison with 91% among all customers of all ages.
Almost one-third of all participants and nearly half of them aged 18 to 34 say they sign up to three or more paid platforms – leaving plenty of room for AT&T.