Subscription podcast startup Luminary, which is trying to shake up podcasting with its premium model, has lowered its month-to-month subscription value in the US from $7.99 a month to $4.99.
The information comes less than a year after the bumpy launch of the venture-backed premium platform, which had many questioning why they would pay for podcasts at all, not to mention a monthly charge. The corporate, which raised $100 million prior to launch, has additionally added a $35 annual plan for US subscribers.
Luminary further introduced new prices for international subscribers: UK listeners will pay £3.99 monthly, down from £6.99, and Australian subscribers will pay $5.99 Australian dollar per month, down from AUD 7.99. The new costs went into effect on January 14.
A company spokesperson stated the change was “based mostly on the success of Luminary’s holiday promotion, our newest shopper research, and data insights about the evolving streaming content ecosystem.” Present subscribers will be converted to the new $4.99 price, and subscribers who obtained a holiday promotion will continue at that price for a year.
When Luminary launched in April, it immediately raised the wrath of podcasters and publishers, who objected to the company’s enterprise model of utilizing free podcasts to attract listeners into its app, where it might try to get them to pay for its premium content.
Podcasters further pushed back on Luminary’s practice of stripping podcasts’ show notes, which generally have sponsored links and other information.