Amazon.com to Provide Sellers Information to Curb Fake Sellers

Amazon.com to Provide Sellers Information to Curb Fake Sellers

Amazon.com is planning to give additional data on counterfeit goods to law enforcement in a further crackdown on fakes listed on its e-commerce websites, an individual familiar with the program said.

The step comes as Amazon faces public scrutiny over how it controls counterfeits and allegedly unsafe products on its website. Fakes have long frustrated top brands like Apple and Nike, discouraging some from selling through Amazon at all.

In the past, the world’s largest online retail platform has informed authorities of counterfeit sellers when it thought it had sufficient information for police to pursue a perpetrator. Now, the company plans to reveal merchant information to European and U.S. federal agencies every time it confirms a counterfeit was offered to customers, increasing the frequency and volume of reporting to regulation enforcement, in keeping with the person, who spoke on condition of anonymity.

Amazon struck a deal with Apple two years ago in which it agreed to rid its site of products from retailers not approved by the Cupertino, California-based technology firm.

It has sued sellers of fakes and launched a counterfeit removal software for brands, actions in tension with its purpose to increase profit by providing more products on the market.

In recent weeks, Amazon has held conferences with government agencies and related organizations to discuss its new counterfeit reporting strategy and the way the company can add their enforcement attempts, the person stated.

The hope has been that Amazon’s coveted data will assist law enforcement make connections about criminals.

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