Sebastian Mejia’s pitch may appear bold for a delivery agency; however, it helps explain why Rappi is spending heavily on lightning expansion throughout Latin America. It’s quietly building up the firepower of its secret weapon: knowledge.
The corporate, whose couriers’ orange backpacks have become acquainted features of cities like São Paulo, Bogota, and Mexico, has yet to make a cent of revenue after five years.
Nevertheless, three executives said Rappi was gathering shopper and sales information that’s coveted by consumer manufacturers ranging from food group Nestle to beermaker Anheuser-Busch InBev, in addition to restaurants, supermarkets, and stores.
The corporate’s rapid growth may very well be a high-risk strategy, although, and depends on keeping cash flowing from traders until profits materialize.
The startup, which is worth an estimated $3.5 billion and sponsored by Japan’s SoftBank, has swept throughout nine nations since 2015.
It delivers everything from groceries and restaurant meals to treatment and furniture and has branched out into scooter rental, travel, and fundamental banking services.
Each transaction generates data about buyers resembling where they reside, what they want, and when they want it.
Rappi is trying to attract increasingly more individuals to the app, a move that might further enrich its records.
Rappi doesn’t hand over individual buyer information to its merchants; however, as an alternative looks at procuring trends, Mejia stated.