Snapchat Gets Serious About Global Expansion After Including 13 Million Active Users Daily
Snap continues to rebound, including 13 million everyday active customers to Snapchat this past quarter. These added customers carry the entire variety of individuals utilizing the app around the globe daily to 203 million, which is the highest it’s been since Snap went public. The expansion signifies that Snap’s investment in product features for a more global user base is paying off and that its luck in creating viral face filters helps it develope, too. Snap expects that between 7 and 9 million customers joined due to the face filters with the remaining 4 to 6 million customers being attributable to the corporate’s broader product focuses.
Last quarter, it released an updated, optimized version of its Android app after years of Android customers complaining a couple of lagged experience and poor quality. Given that many of the world’s population makes use of an Android device, the redesigned app clearly makes it interesting and useful for more individuals. CEO Evan Spiegel mentioned in prepared remarks at the moment that the change inspired Snapchatters using the Android app to send 7 % extra snaps in comparison with the old version. Beyond the app release, however, the corporate can also be taking different steps to make sure that folks outside of English-speaking nations are welcomed on the app.
Spiegel says the corporate is partnering with global telecommunication companies that serve more than a billion folks in order that it could handle data costs.