Some containers of ice cream come with a peel-away plastic seal under the lid and some don’t.
Now, a new viral video has hundreds of people across social media questioning why all ice cream pints and containers don’t come with an extra layer of protection. A video posted to Twitter on Monday purportedly shows a woman opening a container of Blue Bell ice cream and then taking a big lick off the top. Then she simply puts it back in the grocery store freezer where any customer could probably just pick it up and take it home.
Throughout the video, another voice is heard supporting the behavior, before telling the woman to “put it back.”
The Twitter account that first uploaded the video, Optimus Primal, did not quickly respond to TODAY Food when asked whether they know the people in the video, or where this incident took place.
The tweet was posted with the comment, “What kind of psychotic behavior is this?” Since the video went up, it has earned over 10.5 million views and over 35,000 comments.
Blue Bell, which is based in Texas and is sold mostly in Southern grocery stores, has since posted a statement on the home page of its website, saying it is taking this matter very seriously and that “this type of incident will not be permitted.” The notice explained that the company is currently working with law implementation and those on social media to track down the offending licker. Many people online wondered if there was any plastic coating that many containers of ice cream have to protect the ice cream, as none is visible in this video.
During production, our half tuns are flipped upside down and sent to a hardening room where the ice cream freezes to the lid, creating a natural seal. The lids are frozen tightly to the container. Any attempt at opening the product should be prominent,” the company stated online.
Haagen-Dazs, which is available nationwide, quickly showed in on Twitter that its containers do come with a safety seal.